SMM Executive

Principal Accountabilities:

Planning and executing a social media strategy for social profiles as well as online forums, Facebook groups in line with the Brand marketing strategy and global guidelines including the following:

Own Social Community Management:

• Responsible for planning and execution of Social media Strategy including set-up, maintenance and optimisation of content, messaging, and various communications across social media channels.
• Manages 3rd party supplier to ensure Social Media Strategy execution in line with Strategic, Brand and legal guidelines.
• Understands the targeted consumers segments.
• Works closely with 3rd party supplier to create a regular monthly content schedule.
• Responsible for getting contents approved that meet local guidelines.
• Responsible for setting clear measures of success, on-going performance analytics and KPIs achievement.
• Ensures clear process set up on managing consumer queries and comments professionally whilst ensuring a consistent tone of voice.
• Proactively seeking for insights and opportunities to enhance Strategy, quality of contents, consumer engagement and service through Social media channel.
• Uses social listening to actively monitor, analyse and develop actionable insights from conversation.
• Generates regular reports capturing performance indicators tracking, insights and recommendations on improvement actions.
• Executes paid social media campaigns for Facebook and Instagram.
• Manages promotions to ensure that they are continually improving and growing.
• Conduct A/B testing to identify high performing ads and incorporate learnings into future campaigns.
• Understands the business to be able to build robust audience segments with strategies to convert.
• Budgets investment against KPIs, monitors and reports spend utilization
• Stays abreast of Facebook's and Instagram's ever-changing advertising product offering and implement new ways to scale the lead generation of these networks.

Knowledge /Skills and experience

• Master Degree
• Understanding of local & global Social Media technology and campaigns
• Excellent English /Ukrainian Lang. verbal and writing skills
• Knowledge of social listening platforms, eg. Salesforce, sprinkler, etc.
• Excellent business engagement knowledge of key social platforms FB, Instagram, Youtube, messengers, etc.
• Strong organizational skills and a proactive approach.
• Excellent communication and presentation skills.
• Hands on experience in digital marketing (e.g. Facebook Advertising, Google Ads, etc.) or another highly analytical discipline.