SMM & PR Manager

  • Компания: British American Tobacco Україна
  • Регион: Киев
  • Отрасль компании: FMCG
  • Рубрика: Маркетинг - Реклама - PR
  • Владение языками: Английский (свободно)
  • Вид занятости: полная занятость

Principal Accountabilities:

Planning and executing a social media strategy for social profiles as well as online forums, Facebook groups, LinkedIn groups and Twitter discussions in line with the global marketing strategy including the following: 

 

Social Influencer Management:

  • Responsible for planning and execution of marketing campaigns using local social influencers.
  • Identification and recruitment of relevant influencers based on the targeted consumer profiles.

Social Page Management:

  • Responsible for the set-up, maintenance and optimisation of content, messaging, and various communications across social media channels.
  • Updates content periodically in line with the social media strategy.

Social Community Management:

  • Actively engaging in the online community, building engagement content and conversations across social channels
  • Uses social listening to actively monitor, analyse and capture insights from conversation.

Social Advertising Management:

  • Execute paid social media and optimize campaigns within budget and maximize conversion with main goal being Lead Generation/SM accounts sign off
  • Manage campaigns to ensure that they are continually improving and growing.
  • Constantly analyse results and experiment with changes to find success and grow volume.
  • Monitor daily campaign pacing and performance.
  • Stay abreast of Facebook's and Instagram's ever-changing advertising product offering and implement new ways to scale the lead generation of these networks.
  • Works closely with the content development team to create a regular monthly schedule to ensure all parties are aware of what is being executed on all social media platforms for the month, to keep in line with promotions, events & new product releases.

 

Knowledge /Skills and experience:

  • Master Degree in Marketing / Digital Marketing
  • Excellent English and Ukrainian languages (verbal and writing skills)
  • Understanding of local & global Social Media technology and campaigns
  • Knowledge of social listening platforms, eg. Salesforce, sprinkler, etc.
  • Strong business engagement knowledge of key social platforms FB, Instagram, Twitter, etc.
  • Excellent communication, organizational and presentation skills and a proactive approach
  • Hands on experience in digital marketing (e.g. Facebook Advertising, Google Ads, etc.) or another highly analytical discipline.

Особенности вакансии

Вид занятости

  • Полная занятость

Знание языка

  • Английский язык

Система автоматизации

  • CRM

CRM-система

  • Salesforce

Направление в маркетинге

  • Коммуникации с общественностью
  • Интернет-маркетинг
  • Развитие бренда

Направление в интернет-маркетинге

  • Работа с контентом
  • SMM
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