Shopper Activator (Trade Marketing Manager)

SANOFI UKRAINE, one of the leading pharmaceutical companies, announces the position of Shopper Activator (Trade Marketing Manager) at Consumer HealthCare BU.

JOB PURPOSE:

• Bring the voice of the shopper into the category growth teams, translate winning brand strategies into actionable channel strategies.
• Analyze shopper profiles and behaviors for the Brands (Essentiale, Magne B6, Enterogermina etc)
• Be an active ambassador of Category, Shopper & future retail environment focused thinking

KEY RESPONSIBILITIES

Category Development: 

• Closely collaborate with a Brand team to develop Category Growth Vision for Digestive Health & Vitamins including Growth Drivers, Strategies & Tactics and roll it out across key customers; 
• Lead gathering of shopper insights for the assigned categories/brands;
• Segment and target “priority” shopper profiles;
• Map purchasing drivers and barriers to be removed to maximize grow;

Shopper planning and execution:

• Define shopper strategies relevant with brand positioning, able to conquer the targeted shopper profiles by maximizing the purchasing drivers and driving impact in-store
• Collaborate with cross-functional team (Brand team, Medical, Regulatory, Finance, Supply etc) to define growth opportunities for the brands on annual basis
• Ensure perfect execution in following directions:
  • POSM preparation and launching in point of sales
  • Take responsibility over product distribution in trade where necessary
  • Initiate & control execution of trade activities either loading or cleaning stock in trade
  • Coordinate pharmacists education projects
  • Monitoring and analyzing shopper activities & sales performance 
  • Initiate & control execution of tailor made programs which are supposed to improve category performance in TOP KA’s
• Take over control over dedicated promotional budget

Data & Insights:

• Proactively identify knowledge gaps in understanding shopper behaviour (category or channel specific) and conduct appropriate shopper research with CMI;
• Leverage available data sources (Morion, intermal tracking, ad-hoc research) to make informed choices and drive KPI-based culture.

REQUIREMENTS

• University degree;
• Proven experience (2+ years) in Shopper/Trade Marketing;
• Current or previous experience in Consumer Healthcare or FMCG companies;
• Proficient with Microsoft Office (Word, Excel and PowerPoint);
• English - Upper-intermediate;
• Analytical skills, fluency in dealing with numbers;
• Autonomy and ability to balance long-term strategic priorities with short-term business needs;
• Executional excellence and leadership;
• Flexibility to adapt to constantly changing business environment; 
• Strategic, integrative and analytical thinking;
• Creativity and problem-solving;
• Team spirit, persuasiveness & influence, highly collaborative with all cross functional partners.

COMPANY OFFERS:

• Professional and career growth opportunities;
• Competitive remuneration and social package;
• Work and development in highly professional team.

Please send your application via the following link:  

https://sanofi.wd3.myworkdayjobs.com/SanofiCareers/job/Kiev/Shopper-Activator--TOM-1872-_R2594891-1