Digital Manager CHC

SANOFI UKRAINE, one of the leading pharmaceutical companies, announces the position of Digital Manager Consumer Healthcare.

JOB PURPOSE:

Placed within the Marketing Team, the Digital Manager will be responsible for managing the whole portfolio of CHC products in terms of their digital footprint and communication strategy.

KEY RESPONSIBILITIES

• Create and implement the digital strategy in coordination with local stakeholders and global digital teams;
• Design, execute and evaluate precision marketing campaigns;
• Coordinate Search Engine Marketing activities in terms of setup and media KPIs;
• Support and optimize content marketing strategy driven by consumer needs;
• Validate creatives in terms of platform requirements and best practices;
• Coordinate with Global Digital Team as well as vendors and publishers to implement innovative tools and best practices;
• Manage and improve digital footprint, including websites and applications;
• Advise the Marketing Team in finding solutions to deliver business objectives via digital tools;
• Build digital skills within the organization by training sessions and workshops;
• Coordinate cross-functionally with support functions and other Sanofi divisions to seek and implement best practices;
• Support the Medical team in digital activations targeted to HCPs;
• Support MCE projects (customer journeys) development and launch;
• Provide insightful analysis of MCE program efficiency on regular and by demand basics based on channel relevant metrics and KPI.

REQUIREMENTS

• University degree
• Overall +5 years work experience in Marketing or Digital functions with knowledge and experience of online marketing channels
• Fluency in English (written & spoken) language, Ukrainian/Russian;
• Fluency in working with data tracking tools (Google Analytics);
• Ability to connect digital tools with a broader brand strategy (positioning, big ideas, tone of voice);
• Best in class knowledge of digital landscape, trends and innovations;
• Practical experience in managing cooperation with media and digital agencies;
• Strong ability to work collaboratively in cross-functional, multicultural environment;
• Experience in working with key publisher tools (FBM, Google Ads, Google Analytics) is nice to have
• Knowledge of specific legal and regulatory limitations of Pharmaceutical Industry is an added value but not a must.

COMPANY OFFERS:

• Professional and career growth opportunities;
• Competitive remuneration and social package;
• Work and development in highly professional team.