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7 дней назад - 12.01.2021

Digital Manager CHC

Санофі в Україні / Sanofi Ukraine

Адрес: Киев, Жилянская 48-50А
Контакт: Lina

SANOFI UKRAINE, one of the leading pharmaceutical companies, announces the position of Digital Manager Consumer Healthcare.

JOB PURPOSE:

Placed within the Marketing Team, the Digital Manager will be responsible for managing the whole portfolio of CHC products in terms of their digital footprint and communication strategy.

KEY RESPONSIBILITIES

  • Create and implement the digital strategy in coordination with local stakeholders and global digital teams;
  • Design, execute and evaluate precision marketing campaigns;
  • Coordinate Search Engine Marketing activities in terms of setup and media KPIs;
  • Support and optimize content marketing strategy driven by consumer needs;
  • Validate creatives in terms of platform requirements and best practices;
  • Coordinate with Global Digital Team as well as vendors and publishers to implement innovative tools and best practices;
  • Manage and improve digital footprint, including websites and applications;
  • Advise the Marketing Team in finding solutions to deliver business objectives via digital tools;
  • Build digital skills within the organization by training sessions and workshops;
  • Coordinate cross-functionally with support functions and other Sanofi divisions to seek and implement best practices;
  • Support the Medical team in digital activations targeted to HCPs;
  • Support MCE projects (customer journeys) development and launch;
  • Provide insightful analysis of MCE program efficiency on regular and by demand basics based on channel relevant metrics and KPI.

REQUIREMENTS

  • University degree
  • Overall +5 years work experience in Marketing or Digital functions with knowledge and experience of online marketing channels
  • Fluency in English (written & spoken) language, Ukrainian/Russian;
  • Fluency in working with data tracking tools (Google Analytics);
  • Ability to connect digital tools with a broader brand strategy (positioning, big ideas, tone of voice);
  • Best in class knowledge of digital landscape, trends and innovations;
  • Practical experience in managing cooperation with media and digital agencies;
  • Strong ability to work collaboratively in cross-functional, multicultural environment;
  • Experience in working with key publisher tools (FBM, Google Ads, Google Analytics) is nice to have
  • Knowledge of specific legal and regulatory limitations of Pharmaceutical Industry is an added value but not a must.

COMPANY OFFERS:

  • Professional and career growth opportunities;
  • Competitive remuneration and social package;
  • Work and development in highly professional team.

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