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20.11.2019

Customer Insight & Marketing Excellence Manager

Санофи Украина / Sanofi Ukraine
Фармацевтика

    SANOFI UKRAINE, one of the leading pharmaceutical companies, announces the position of Customer Insight & Marketing Excellence Manager

     

    JOB PURPOSE:

    • Lead 'Customer Insights' agenda for GenMed, DCV&Genzyme and Vaccines, providing quantitative and qualitative perspective of our customers through primary researches and secondary data sources provided by vendors.
    • Lead Sanofi Brand Planning and Launch Excellence agenda, applying global methodology and supporting marketing teams to implement and evolve strategical plans

     

    RESPONSIBILITIES:

    Team Leadership

    • Lead a team of one market research professional
    • Play the role of player/coach - leading/managing market research projects, while coaching/mentoring a team
    • Establish internal best practices and capabilities within the team to best support business units
    • Manage and prioritize team workload using good judgment and limited guidance

     

    Drive and Communicate Actionable Insights

    • Proactively identify insight needs/gaps and recommend approaches to address these needs
    • Lead methodology's menu and studies that may generate insights
    • Act as a consumer/patient voice to activate Patient Centricity culture
    • Develop, deliver and defend presentations/insights/recommendations to stakeholders

     

    Strategic Brand Planning

    • Responsible for Sanofi Brand Planning Cycle Governance (Strategic Brand Plans, Operational Plans, Territory Action Plans)
    • Lead Marketing team development in Marketing skills align with Global
    • Lead launch excellence agenda aligned with Global/Regional Teams to improve the effectiveness of our launches and strategical decisions of brands/products.

     

    REQUIREMENTS:

    • 5+ years practice in Consumer/Customer Market Insights at Pharmaceutical or Consumer goods' market
    • An extensive background in SPSS and Excel. Other technical skills are beneficial; R, Python and SQL.
    • Direct experience of multivariate statistics (segmentation, multiple regression, cluster analysis).
    • Experience in Marketing (is a big plus)
    • Language: English - Upper Intermediate, Ukrainian - native

     

    What we can offer you:

    • Fantastic exposure to some of the world's leading life-saving brands
    • Immersive projects across a variety of different areas (Diabetes, Rare Diseases, Vaccines)
    • A collaborative team working environment
    • Working for #1 International Pharmaceutical company in Ukraine