Customer Insight & Marketing Excellence Manager

  • Компания: Санофи Украина / Sanofi Ukraine
  • Регион: Киев
  • Адрес: Жилянская 48-50А
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  • Отрасль компании: Фармацевтика
  • Рубрика: Маркетинг - Реклама - PR
  • Владение языками: Английский (выше среднего)
  • Вид занятости: полная занятость

SANOFI UKRAINE, one of the leading pharmaceutical companies, announces the position of Customer Insight & Marketing Excellence Manager

 

JOB PURPOSE:

  • Lead 'Customer Insights' agenda for GenMed, DCV&Genzyme and Vaccines, providing quantitative and qualitative perspective of our customers through primary researches and secondary data sources provided by vendors.
  • Lead Sanofi Brand Planning and Launch Excellence agenda, applying global methodology and supporting marketing teams to implement and evolve strategical plans

 

RESPONSIBILITIES:

Team Leadership

  • Lead a team of one market research professional
  • Play the role of player/coach - leading/managing market research projects, while coaching/mentoring a team
  • Establish internal best practices and capabilities within the team to best support business units
  • Manage and prioritize team workload using good judgment and limited guidance

 

Drive and Communicate Actionable Insights

  • Proactively identify insight needs/gaps and recommend approaches to address these needs
  • Lead methodology's menu and studies that may generate insights
  • Act as a consumer/patient voice to activate Patient Centricity culture
  • Develop, deliver and defend presentations/insights/recommendations to stakeholders

 

Strategic Brand Planning

  • Responsible for Sanofi Brand Planning Cycle Governance (Strategic Brand Plans, Operational Plans, Territory Action Plans)
  • Lead Marketing team development in Marketing skills align with Global
  • Lead launch excellence agenda aligned with Global/Regional Teams to improve the effectiveness of our launches and strategical decisions of brands/products.

 

REQUIREMENTS:

  • 5+ years practice in Consumer/Customer Market Insights at Pharmaceutical or Consumer goods' market
  • An extensive background in SPSS and Excel. Other technical skills are beneficial; R, Python and SQL.
  • Direct experience of multivariate statistics (segmentation, multiple regression, cluster analysis).
  • Experience in Marketing (is a big plus)
  • Language: English - Upper Intermediate, Ukrainian - native

 

What we can offer you:

  • Fantastic exposure to some of the world's leading life-saving brands
  • Immersive projects across a variety of different areas (Diabetes, Rare Diseases, Vaccines)
  • A collaborative team working environment
  • Working for #1 International Pharmaceutical company in Ukraine

 

Особенности вакансии

Вид занятости

  • Полная занятость

Знание языка

  • Английский язык
  • Английский (выше среднего)

ПО

  • Microsoft Excel

Направление в маркетинге

  • Маркетинговые исследования
  • Аналитика рынка в маркетинге
  • Социологические исследования
  • Развитие бренда
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