Senior PPC Specialist (Digital Marketing)

Details:

Job Type: full time

Location: Kyiv, Osokorky

Experience: 3+ years

Required skills

Good English (Upper-intermediate / Advanced)

3 years of Web Analytics/BI experience working with development teams, marketing teams, executives, and product managers.

Google Analytics /Google Tag Manager/Google Ads/Facebook Ads Manager/Google Ads Editor is a must.

In-depth understanding of website metrics and KPIs.

Utilization of statistical analysis tools.

Ability to use data-driven and analytical approach to decision making.

Proficiency in analytics tools such as Tableau, R or Python, Excel.

Challenge the status quo, propose innovative solutions and compel change.

Bachelor's Degree or related field experience required.

Strong written and verbal communication skills are a must.

Google BigQuery (preference).

Responsibilities

Administer Google Analytics and Google Tag Manager to effectively track and analyze product and marketing activities.

Manage web analytics tag implementation, testing & reporting during the development of online media, marketing landing pages, websites, conversion funnels, and other initiatives

Creation of user segments, setting up goals and e-commerce tracking.

Oversee the analytics codebase, data layer, and tag management solution for accurate and efficient data capture.

Maintain technical documentation and data dictionary.

Design data and analytics solutions to deliver meaningful product insights and prepare analytical reports on a daily, weekly, bi-weekly and monthly basis.

Help identify and develop data collection strategies and visualization to support standard and ad-hoc reporting on KPIs that directly measure online campaigns, product, and conversion funnel performance.

We offer

- Competitive salary

- Long-term cooperation

- Highly qualified team

- Comfortable new office

- Paid vacation and sick leave

- Professional growth

Project description

We are seeking a Senior Google Analyst to work on one of our major clients and participate in internal and external projects on a full-time basis. This position involves working at both the strategic and operational level while providing direct hands-on contributions within our Interactive department. YOU will deal with campaign scopes include Web marketing, search marketing, SEO, PPC, online mall management, email marketing, social marketing, and comprehensive Google Analytics services.