Lead nurturing manager (email marketing)

Required skills

• 2+ years of experience with email marketing, lead nurturing, A/B testing, and email automation in complex B2B sales (service companies preferable)
• Upper-intermediate level of English
• Email marketing skills (clearly understand different types of email campaigns and types of emails, able to create emails follow up for different types of campaigns)
• Good written communication and copywriting skills
• Knowledge of Google Docs/ Microsoft Excel, skills of working with large data sets
• Excellent knowledge of at least one email marketing and/or sales outreach platform (e.g. reply.io, Sendinblue, Active Campaign or others)
• Knowledge of email marketing metrics
• Familiarity with analytical tools (Google Analytics) and CRM
• Good analytical skills, strong attention to details, problem-solving, and prioritization skills
• Critical thinker and problem-solving skills

Will be a plus

• Knowledge of HTML / CSS
• Experience in sales and marketing automation, data integration
• Technical background

Responsibilities

• Manage and build lead nurturing strategies via email
• Create various email lists and campaigns
• Create and design various CTAs and email templates
• Lead research, segmentation, and scoring
• Participation in analytics establishment to understand how our email outreach activity turns into client
• Work with internal teams to produce different types of emails
• Optimize email marketing performance
• Drive content personalization strategy (each email must be relevant to our audience as possible)
• Design email nurture flows that meet complex business needs
• Email marketing automation to drive lead conversions (automated email sequences)

Being a member of the CodeIT team means

• Career Path and growth opportunities (seniority level system, individual development plan, technical leads)
• Compensation of participation in conferences and workshops, invited experts
• Development of soft skills (people management and emotional intelligence training)
• Free access to the company account on Udemy educational platform
• Internal library
• Corporate English courses and communication with clients from English-speaking countries
• Experienced and supportive team members
• Paid time off (vacation, sick-leave, remote work)
• Legal support
• Joyful corporate events, team buildings, hobbies, and sport communities
• Well-equipped office located in the center of Kharkiv
• Discounts and bonuses of IT Loyalty program