Category Marketing Manager

Bayer Ltd, a leading multinational company, is opening a position of

Сategory Marketing Manager

Major tasks and responsibilities:

• Manages direct reports (plans and controls the headcount, supervises the work of employees, provides staffing and efficient staff recruitment, responsible for talent management, responsible for the talent selection and talent development, contributes to the professional development of employees);
• Ensures in-depth understanding of consumer and customer insights in order to build strong category portfolio by understanding the environment and current situation;
• Directs strategic planning for the category to provide portfolio development identifies effective communication mix and manages category stretch strategies to meet market changes;
• Manages category P&I, plans and ensures effective budget allocation between the brands;
• Manages and leads multiple external partners: e.g. Agencies (Creative, PR, Media) and consultants to produce consumer and professional communication (copy, media, etc.) strategies and executions in line with the brand strategy by communicating across a variety of functions;
• Ensures adherence to industry-specific codes of practice or conduct, advertising codes, regulatory directives and guidelines, as applicable to the role, and to the Program for Legal Compliance and Corporate Responsibility at Bayer.

Qualifications

• University degree, preferable marketing or economics
• MBA is an advantage
• 5+ years of experience in OTC or consumer goods marketing in multinational companies
• Intimate knowledge of marketing mix tools and how to apply in marketing
• 2+ years of experience with media planning, budgeting and execution of multimedia communication campaigns
• People management experience is an advantage
• People management experience 3+ years
• Excellent interpersonal and collaborative skills to lead/ align cross-functional teams around brand goals and activities
• Excellent communication skills. Ability to speak and present effectively, foster open communication, listening effectively to others and prepare effective written communications
• Solid financial acumen, seasoned judgment and a good ability to utilize judgment, and solid thinking ability to analyze complex issues and recommend clear direction within the big picture needs
• Ability to manage the performance and develop the appropriate skills of others, which should include encouraging diversity and motivating and coaching others
• Ability to self-manage and self-motivate. Acting with integrity, and demonstrating entrepreneurial pursuits
• Competencies: Drives results, Collaboration, Manages complexity, Strategic Mindset, Drives Vision & Purpose, Attracts & Develops talents, Builds effective teams
• Fluent English

If you are the person that fulfills the requirements above, please send your CV in English to e-mail: Отправить резюме

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Please note - only selected for interview candidates will be contacted.