Brand manager

Our client, a big International company is looking for candidate to fill the position of Brand manager

Position overview

Responsible for building the brands and coordination of all promotional activitie.

Support full scope of marketing-related activities - category / brands performance tracking, volume forecasting, labeling, packaging change.

Market focus: Ukraine & Kazakhstan market within plans and activities agreed by Management.

Duties and responsibilities

·  Annual and quarterly marketing plans creation, alignment with Cluster management / BU Category and functional  managers.

·  Brand Health / Performance tracking: regular analysis of available data (brand health monitoring, Nielsen Retail Audit, sales reports, IWSR etc.), coordination of data suppliers, reports preparations for local management / BU to highlight results vs. plan & revealed issues / opportunities; manage cooperation with Research providers and BU Research for category / brand-specific studies.  

·  Closely cooperate with other departments (TM / Sales, Logistics ,Finance) for brand-related activities to align preparation and execution of  high-quality brands' plans and achieve brands' objectives.

·  Coordinate brand-related cooperation with Distributors: marketing payments; POSM orders, warehousing, allocation.

·  3rd parties management (marketing and ad agencies, POSM suppliers): initial selection and negotiations, briefing, working plans KPIs development, on-going control of execution, performance evaluation.

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·  Budget management: investment allocation in line with brands' priorities / objectives; on-going control of planned / factual payments vs. plan and commitments; coordination of budget-related issues with local and BU Finance, distributor.

·  Cooperate with BU Category and functional Managers on plans development, data and best practices sharing, NPD opportunities analysis for respective categories / brands.

·  Support all marketing-related developments in packaging change & labeling, coordinate with BU / HQ, local Logistics and Distributor.

·  Monitor market environment in terms of legislative changes impacting brands / categories; closely monitor competition activities, analyze findings and best practices, prepare report for Management.

·  Perform any other tasks upon agreement with direct and General management. 

Minimum requirements

• 4+ years experience in FMCG Brand Marketing / Strategy at an International company
• Good knowledge of brand & portfolio management
• Experience in communication, extended knowledge of digital channels as well as track record in experiential marketing
• Very good background in strategic thinking / developing plans.
• Extensive experience in managing ad agencies and other marketing suppliers.
• Proven analytical and presentation skills.
• Fluency in English; Ukrainian is a plus.

Required competencies

• Result-oriented mindset
• Maturity in problem-solving and decision-making
• Ability to translate strategic objectives into sound practical plans
• Excellent communication and presentation skills
• Strong analytical skills