Head of Marketing/ Head of Digital

Requirements:

• 5+ years of marketing experience;
• 2+years marketing team management experience;
• Promoting B2B / IT projects experience;
• Project portfolio with the best results (metrics) - required;
• Building and execution of Marketing Strategy;
• Good knowledge of SEO tools and analytics;
• Link building (US / EU) experience;
• Experience in SMM;
• Experience in mailing campaigns;
• Collaboration in the field of content marketing;
• Conduction of market researches and competitors analysis using analytics tools;
• English - advanced.

 Responsibilities:

• Prospect creation (sales presentation, email, advertising, referrals, partners, social, public speaking, networking, video);
• Increase websites engagement (Marketing video, Data Sheets, Case Studies, White Papers, Analyst Reports, ROI, Demo)
• Post-registration encouragement (Email nurture, Webinars);
• Content consumption growth;
• SaaS metrics control & report (Signups, Activations, DAU, Trials, Visits, Downloads);
• PLG metrics increase (Signup to Activation, Activation to Download, Login to On-boarding material view, 1st login to first Premium Features use, 1st login to CS or Presales session, 1st login to Price Page View, Time Spent on Platform);
• Regularly measure the effectiveness of marketing/SEO campaigns by interpreting metrics using SEO tools and the intelligent use of web analytics;
• Regularly report on progress regarding key SEO performance indicators;

Keep up to date with search engine technology and relevant SEO techniques.

What we can offer:

•  Competitive salary;
•  Paid annual leave and sick leave;
•  The ability to attend conferences, webinars and other events that will enhance your professional skills;
•  Regular corporate events and team building;
•  English courses;
•  Medical insurance;
• Short Fridays;
• A friendly and young team of professionals.

Working conditions:

•  5-day work week;
•  8-hour working day (flexible schedule);
•  Spacious comfortable office near the metro and the center of Kiev;
•  Practices of remote work.