Senior Brand Manager Chernigivske & Value Brands (maternity leave cover)

  • Компания: АБІНБЕВ ЕФЕС Україна, ПАТ
  • Регион: Киев
  • Адрес: Физкультуры 30-в
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  • Отрасль компании: FMCG
  • Рубрика: Маркетинг - Реклама - PR
  • Контактное лицо: Александра
  • Владение языками: Английский (продвинутый)
  • Вид занятости: полная занятость

Main accountabilities:

 

  • Market & Consumer Insight: work with external and internal sales and consumer data to understand competitive environment, monitor category and brand performance and brand health, to identify brand issues and opportunities, propose smart solutions and actions to improve brand (s) competitive position on the market;
  • Strategy: contribute into strategic processes as 1YP, 3YP by relevant category/brand performance and market analysis and identification of business issues, opportunities and source of growth for the brands in charge; propose portfolio and communication strategies;
  • Brand building: define brand positioning, lead creative and communication development process in close cooperation with marketing colleagues, research, creative and media agencies;
  • Marketing: develop and execute annual brand plans, including ATL, BTL, PR, etc.;
  • Innovations: initiate innovations, renovations, portfolio optimization, contribute in cross-functional innovation process to ensure smooth and efficient product launch;
  • Sales: closely cooperate with Sales, Trade Marketing and Demand Planning to align sales plans, demand and trade communication;
  • P&L: understand P&L levers to contribute into effective business decisions related to product and channel mix, pricing strategy, marketing package;
  • Budget: manage/monitor the brand budget;
  • Cooperation with other functions: cooperate with other departments (Sales, Supply, Procurement, RP, Finance, Legal, etc.) in the execution of the marketing plans.
  • Replacement: substitute for Sr.Brand Manager or Marketing Manager when appropriate.

 

Requirements:

 

 

  • University degree, preferably in Economics, Marketing or Finance;
  • Min 3 years experience in the marketing function;
  • Knowledge of market research methodologies;
  • Knowledge of consumer & trade insights, experience with execution of consumer and trade activities
  • Knowledge of brand management process, experience with creative, media and BTL agencies;
  • Experience with innovations;
  • Knowledge of P&L levers, commercial expertise.
  • Strong analytical skills and acute attention to details;
  • Strong project management and problem solving skills
  • Adept at creative thinking, high quality standards;
  • Strong presentation and communication skills
  • Fluent Ukrainian and English.
  • Self-motivated with a strong work ethic;
  • Winning spirit;
  • Positive thininking;
  • Sense of urgency and proactivity;
  • Resistance to stress, ability to work under pressure, flexibility

Особенности вакансии

Вид занятости

  • Полная занятость

Знание языка

  • Английский язык

Направление в маркетинге

  • Развитие бренда

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