Senior Brand Manager Chernigivske & Value Brands (maternity leave cover)

Main accountabilities:

• Develop and execute annual brands' plan in line with brand strategy and commercial objectives (including ATL, BTL, Digital , e.t.c.);
• Contribute into development & implementation of long-term brands' strategy by relevant category/brand performance and market analysis, identification of business issues, opportunities and source of growth for the brands' in charge; 
• Propose innovations/renovations, portfolio enhancement based on market and consumers insights and trends in line with brands' strategy ; strongly contribute in cross-functional innovation process to ensure smooth and efficient product launch; 
• Deep understanding of consumer needs & insights, regular monitoring of category/brand performance and brand health to identify brand issues and opportunities and propose solutions & actions to improve brands' competitive positions on the market;
• Understanding of P&L levers to contribute into effective business decisions related to product and channel mix, pricing strategy, marketing budget e.t.c.;
• Monitor constantly sales performance on national level by sales channels, regions, customers e.t.c. to identify brands'  issues and opportunities and propose actions for improvement;
• Proactively cooperate with external & internal partners to achieve business targets (cross-functional team, creative, research, media agencies e.t.c);
• Lead creative & communication development process in-line with brands' positioning across all relevant channels;
• Effectively manage investment budget in line with financial brands' objectives;
• Develop an efficient communication network within other functions: cooperate with other departments (Sales, Trade Marketing, Supply&Demand planning, Procurement, RP, Finance, Legal  etc.) to deliver brands' the plan on time in full.

Requirements:

• University degree, preferably in Economics, Marketing or Finance;
• Minimum 3-4 years experience in brand management ,  leading brand of category;
• activities;
• Knowledge of brand management process: strategic and tactical planning and execution;
• Knowledge of consumer & trade insights, experience with execution of consumer and trade activities;
• Knowledge of market research methodologies & tools;
• Experience in cooperation with Creative, Media, Research and BTL agencies; 
• Experience with innovations launch; 
• Knowledge of P&L levers, understanding of commercial drivers;.
• Strong analytical skills and acute attention to details;
• Strong project management skills.
• Adept at creative thinking, high quality standards;
• Strong presentation and communication skills
• Fluent Ukrainian and English.
• Self-motivated with a strong work ethic;
• Winning spirit;
• Positive thininking;
• Sense of urgency and proactivity; 
• Resistance to stress, ability to work under pressure, flexibility