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11.06.2019

Brand Manager

АБІНБЕВ ЕФЕС Україна, ПАТ
FMCG

    Main accountabilities:

     

    • Brand strategy, brand plan development & execution under supervision of Marketing Manager;
    • Analysis of brand commercial, financial KPIs and Brand Health, monthly brand performance tracking, identifying brand gaps vs. Targets, recommending and executing corrective actions;
    • Develop and deliver brand creative, 360 campaigns, on-going conversations, promotional, POSM, PR materials and other marketing materials under supervision of Marketing Manager, measure results & effectiveness, develop learnings;
    • Lead & control media plan development, execution and efficiency (with Connections Team and under supervision of Marketing Manager), recommend updating;
    • Collaborate within different departments/functions (Technical department, Supply, Planning, Sales, Legal, Trade-marketing & Corporate Affairs, Logistics etc.)
    • Coordinate agencies work, ensuring timely execution of projects (Creative, Media, BTL, Digital, SMM);
    • Manage brand budget and costs;
    • Manage promo and events;
    • Manage partners relations.

     

    Requirements:

     

    • 1,5-3 years brand management experience in FMCG;
    • University graduate in economics, marketing or communication;
    • Strong communicative & excellent analytical skills;
    • Experience in media (traditional, & digital) and brand activations;
    • Ambitious, proactive, open-minded, high adaptability & flexibility;
    • Up-to-date & willing to learn more in terms of latest technology, social media, music, sports, trends;
    • Fluent in English (written & oral) & Ukrainian, Russian;
    • Confident PC user (MS Office).