Marketing Automation & Email Marketing Specialist

42DM is a fast growing digital marketing agency for tech companies and established startups, with hands-on experience in promoting SaaS, fintech, software development, mobile apps, gaming, blockchain & crypto related services, and online education companies from all over the globe. 

We are a data-driven team of T-shaped specialists proficient in several marketing fields. Our primary focus is content and performance-based marketing for product companies.

We are looking for a creative and motivated person to join our team as a Marketing Automation & Email Marketing Specialist.

Core areas of responsibility include:

• Managing email marketing campaigns and client's CRM

• Managing HubSpot properties and funnels

Role:

42DM clients’ email marketing campaigns:

• Analyze clients' problems and suggest relevant solutions based on email marketing instruments;

• Create content/topic plans for email campaigns assigned to target audiences;

• Ideate and execute email marketing campaigns of different types for the agency’s clients;

• Collaborate with team members to work on the design and copy/content part;

• Create and design various email templates, adaptive and smart modules (with the help of our designers and copywriters), test and update emails according to test results;

• Identify different segmentation criteria based on audience behavior, demographic, geographic, psychographic characteristics, etc.;

• Run A/B tests for email campaigns and landing pages to optimize performance;

• Identify opportunities for improvement and present them to the clients;

• Track campaign performance and tweak workflows accordingly;

• Ensure compliance while executing email marketing campaigns and collecting data;

• Present weekly and monthly performance reporting to the agency & the clients;

• Remain up to date on the latest industry-wide email marketing and creative trends.

Ideally, you will have:

• English level: upper intermediate/advanced;

• 1+ years of work experience in creating & executing campaigns within marketing automation or email marketing platforms;

• Experience with mailing systems (HubSpot, MailChimp, ActiveCampaign, Sendpulse, SendGrid, etc);

• Understanding of the main mailing formats and audience segmentation;

• Good knowledge of email design with HTML and CSS and how to adapt emails to desktop/mobile view;

• Understanding of digital marketing and email fundamentals: CAN-SPAM, GPPR and CCPA requirements, segmentation, CR/OR/CTR, A/B testing;

• Strong communication skills;

• Analytical skills;

• Drive to learn fast and a lot;

• Patience to deal with the routines;

• Be eager to undertake the responsibility, and start acting independently.

Would be an additional advantage:

• Basic knowledge of design tools like Figma

• Good skills in working with PowerPoint and Excel

What we offer:

• A fast-paced opportunity to acquire the most up-to-date online marketing experience, immersing yourself in diverse tech projects in tier-1 markets;

• Ability to practice different strategies, develop and optimize exciting performance marketing campaigns, and add successful cases to your professional portfolio;

• Opportunity to develop your expertise with one of only two HubSpot partners from Ukraine;

• Variety of knowledge sharing, training and self-development opportunities, including access to the HubSpot Academy for partners;

• Multicultural working environment with inhouse English native speakers from around the world;

• Friendly atmosphere, democratic management, and no bureaucracy;

• Competitive salary depending on experience and skills;

• Paid vacation and paid sick leave.

Candidate journey: ?  HR Interview ----> ? Interview ----> ? Test Task ----> ? Final Interview.

Send us your CV, pass the interview, join our creative team, and we'll conquer the universe together!

To get more information about 42DM, please visit our website - 42dm.net