Head of Marketing PL

LIGA ZAKON — IT product company — Ukrainian developer of information-analytical products with 30 years of expertise and extensive competence in big data processing and high standards of client service.
Today, the product solutions of the LIGA360 IT-platform are used by more than 160 thousand users at various levels, and together with partner projects, which have integrations with LIGA ZAKON products, this number is about 360 thousand different specialists, among which almost all the executive and judicial authorities.

We are looking for an experienced Head of Marketing PL to implement our international expansion strategy.

This is one of the key positions in our company, the purpose of which is to develop and implement the marketing strategy in the PL within the framework of the approved development strategy of the company.

In addition, we expect the Head of Marketing to be directly involved in managing the implementation of commercial plans and product portfolio management in the Poland.

Responsibilities:
• Systematic management of the marketing function in the PL;
• Researching technologies, similar products, customer and user functions in the PL, providing business insights;
• Assess market size, growth potential, product competition analysis, market trends, product profitability potential, technology implementation capabilities;
• Defining the strategy and plan for the product’s entry into the PL market;
• Managing the development of revenue planning models in line with marketing strategy;
• Arranging interviews and participating in product presentations;
• Planning and participation in international exhibitions, conferences, etc.;
• Development and management of product promotion and positioning: creating a message-box for the product in the PL and drafting a marketing description for the product: client profile, value for the chosen target audience, sales channels, sales tools, promotion channels, trade activities;
• Development and management of product-pricing policy in the respective country;
• Gathering data on product ideas, generating suggestions for improvement / change in the product;
• Creating proposals for changes in product portfolio and product pricing policy depending on the sales market.

We expect:
• Proven experience in the relevant position of 2 years or more and presence of successful cases;
• Experience of working for international IT product companies (highly sought);
• Preferably PL residency, understanding of the market, mindset of the country;
• Experience in digital, Product Management, R&D;
• English — Upper Intermediate level or higher, fluent polish;
• Strategic marketing and business planning skills; budgeting;
• High communication and presentation skills;
• High analytical skills;
• Ability to think in terms of business efficiency, work with large amounts of information;
• Proactive and initiative;
• Ability to multitask effectively and manage time;
• Business intuition and business inteligence.

Why it is cool to work for LIGA ZAKON:
• The opportunity to gain international experience in a team of professionals;
• Competitive salary;
• Official registration;
• Internal training system;
• Remote work.