Email Marketing Specialist

The opportunity
We’re looking for an ambitious marketer, with a particular interest in email marketing, who is searching for the right home to develop their talents. This is a great opportunity to join an amazingly talented and highly ambitious marketing team.

Reporting to the CRM Manager, your focus will be on our critically important email marketing channel: planning, testing and analysing different campaigns to encourage our large and growing number of subscribers to visit our craft websites, engage and purchase.

What you’ll be doing

• Managing end-to-end email campaigns in collaboration with the wider marketing team in Ometria, our email marketing platform.
• Working closely with our Category Managers to tailor the offers and featured products in our emails to our different markets
• Creating dynamic email content for personalisation, dynamic creative and offer variations
• Writing engaging and compelling content in US and UK English for our newsletters
• Proof-reading and testing all email campaigns, ensuring copy and links are correct
• Ensuring accurate, consistent and timely completion of daily email builds
• Establish best practices for exceptional email deliverability
• Developing a testing and optimisation plan with ownership for its execution
• Recognising opportunities to communicate with our customers
• Analysing email campaigns against established metrics to determine what works and what doesn’t with different consumers
• Supporting the CRM team with weekly and monthly reporting

Who you are

• You’re an ambitious digital marketer with 1-2 years experience in digital marketing
• You have an excellent ability to write engaging and effective copy in English
• You have fantastic time and project management skills - you ALWAYS deliver
• You’re a team player and have excellent written and verbal communication skills
• You are a stickler for detail and preferably have experience QAing emails or marketing material
• You are naturally analytical with a strong working knowledge of Excel/Google Sheets

Desired skills and experience

• Experience in email marketing, perhaps as part of a broader experience within digital marketing
• Experience with any Email Service Providers
• Experience using analytics platforms 
• Some experience with HTML or CSS is a plus!
• Experience of A/B testing

What we're offering

• The opportunity to join a fantastic team of really bright, motivated, and driven individuals who will support you at every stage of your journey
• Competitive salary to reflect your skills and experience
• Benefits package (medical insurance, English classes, flexible schedule)
• Official employment
• 5 weeks of vacation per year
• Remote working for the Covid lockdown period (after the lockdown you’re welcome to work from our office in Kyiv, Zhylianska 75)
• Working environment that values excellence and kindness