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WEB-ANALYST
We are looking for a good candidate to fill the Web-Analyst opportunity at our Project:
https://www.tennis-point.de/
https://www.jogging-point.com/
Responsibilities:
- Work with stakeholders to understand business requirements and facilitate self-service dashboards of timely, reliable web analytics and user registration data;
- Work closely with our marketing operations team to ensure data quality and proper funnel metrics;
- Ensure correct definition and implementation of tagging and instrumentation;
- Verify tagging for marketing, email, display, etc. to ensure continuity and quality of reporting across marketing automation systems;
- Deliver regular reporting on key metrics, and product release or other change impacts;
- Understand critical paths, conversion events, segmentation types, referring channels, marketing campaigns, and specific attribute correlations;
- Present evidence-based insights to help guide product, sales and marketing decisions;
- Provide regular A/B testing;
- Perform ad-hoc analysis as necessary to answer business questions and drive decisions.
Key Skills/Experience:
- GOOD ENGLISH IS A MUST.
- Experience in gathering and defining requirements for system and data integration
- Willingness to dig into data and identify trends
- At least 2 years' experience working with standard web analytics tools including Google Analytics(preferred) or Adobe Analytics / Webtrekk and implementation of standard tagging and custom variables
- Experience in a web analytics or site optimization
- Experience in an audience development role building traffic and user loyalty
- Solid knowledge in Web Analytics tools session/event data capture and storage logic
We offer:
- Competitive salary corresponding to your skills level
- Friendly and supportive team
- Personal development and professional growth