Digital Marketing Manager

We are searching for an expert Digital Marketing Manager to lead our marketing team in Russia.

In this position, the person will be responsible for all aspects of our marketing operations. The central goal is to help grow our company influence locally in. The duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks towards our competitors - distributors of passenger car tyres and automotive accessories in Russia.

Our ideal candidate is someone with experience in marketing and social media management in Automotive business (perfectly, tyres) who has complete understanding of Yandex Market price and market competition issues. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and perfect analytical skills.

Principle Duties And Responsibilities

• Optimization of digital advertising campaigns: SEM, media campaigns, CPA, Yandex Market and other price comparison systems;

• Leading SEM campaigns: Yandex. Direct, Google. AdWords; Monitoring and analysis of digital advertising campaigns: Google Analytics, Yandex. Metrika, internal systems;

• Monitoring the cost-share report both SEA and organic,

• Keywords and SEO improvements

• Leading and driving digital strategy and channel marketing programs with Market Places (Yandex Market, OZON, Ulmart, price.ru, e-catalogue)

• Working with product analytics, conversion funnels;

• Launching digital campaigns with mix of instruments (context, display, retargeting, social);

• Seeking out new opportunities for digital marketing campaigns

• Development of new approaches to setting KPI for Digital Performance Marketing, managing of KPI performance, DRR analysis;

• Managing the cost of attracting the user, monitor the Conversion Rate (CR) and Bounce Rate;

• Presentation of results for all traffic sources and e-commerce achievements

• Seeking out new opportunities for digital marketing campaigns;

• Working with traffic sources: Facebook, Google, Instagram, Twitter Presentation of results for all traffic sources and e-commerce achievements

• Lead weekly marketing telco with Yandex and Google agencies on results and prepare the tasks for tomorrow

Qualifications

• Bachelor's degree, preferably in marketing, communications, business

• 5+ years of relevant work experience; experience in product marketing

• Energetic and motivated professional with strong organizational, project management and interpersonal skills

• Excellent communication skills, both written and verbal

• Proven result by portfolio and presentation with good performance of promotion in tyre segment (Yandex Direct, Market, Google Ads, SMM)

• Good English is a must

What we offer:

• Working in a leading e-commerce company, the best in their business in Europe
• Office in Kyiv
• You will get a chance to learn new things
  
• Specific training programs
• Comfortable work environment
• Team buildings
• Official employment
  

Please send your CV in English.