Senior Activation Manager Ukraine, Moldova

Carlsberg Ukraine є частиною Carlsberg Group, однієї з провідних пивоварних груп у світі з великим портфелем брендів пива та інших напоїв. У Carlsberg Group працюють понад 41 000 осіб, а продукція Групи продається на більш ніж 150 ринках світу.

Варимо пиво для кращого теперішнього та майбутнього!

We are looking for somebody special to fill a key role as Senior Activation Manager. You will be responsible for developing and driving the media, digital and event strategy in Carlsberg Ukraine and will report to VP Marketing. The role will require collaboration with such functions as Marketing, Sales, Legal, Finance and Procurement.

Senior Activation Manager position is based in Kyiv.

What you’ll be doing

• Negotiation with media agency, resulting in breakthrough, efficient and effective media deals. Identify unique media buying opportunities.
• Build annual media plans, manage the media planning and media buying processes,  manage media agencies in the development and execution of media plans, from recommended purchase through post analysis.
• Manage media budgets and execution of authorized plans. Approve advertising billing and invoices for payment. 
• Maintain accurate spending forecasts and update as needed; track media budget.
• Foster productive relationships with media buying firms, agency creative/account/traffic groups, internal brand teams and cross-functional partners, as well as sales representatives from key media outlets.
• Advise Marketing management on development of media policies to ensure maximum effectiveness. Work with Market Research, agencies and brand teams to optimize return on investment for media planning and advertising management, including optimization of media-mix with non-TV placement opportunities, with special focus on digital. 
• Monitor the media marketplace to stay abreast of trends, identify opportunities and emerging issues, and understand new technologies and consumer reaction.
• Evaluate creative agencies. Optimize and monitor creative costs.
• Oversee all media vendor relationships, media negotiations, and contractual agreements, partnering with other managers where appropriate.
• Develop best practices for media planning and buying processes, competitive media analysis, media cost and performance benchmarks, and media effectiveness. Provide tools and training to ensure brand teams and agencies apply best practices. Set and monitor media cost and performance benchmarks with agencies.

 What we’re looking for 

• 5+ years' experience of leading media strategy, investment and implementation (client or agency), FMCG sector experience is preferable.
• Deep Media Planning & Buying Expertise (TV, Digital, media, events).
• Effective team management.
•      English – Upper-Intermediate.
•  

What you can expect

• Highly professional work environment in a sustainable international company
• Great experience and professional development
• Decent compensation package
• Medical & Life insurance.

 We look forward to receiving your application.

Carlsberg Ukraine: Brewing for a better today and tomorrow

For us success has always been in the diverse mix of our people, our beers and our brands. At Carlsberg Ukraine, we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. Carlsberg aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.