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14.02.2019

Brand manager

DOPOMOGA Ukraine
Медицина и Здравоохранение
  • Регион:Киев

Brand manager

Global leader in the rapidly growing generics industry, is a company in which doctors, pharmacists and patients worldwide have placed their trust for more than 100 years. 26.500-plus employees and products sold in more than 160 countries

 

Main responsibilities:

  • Execution of marketing plans to meet sales and share results;
  • Apply customer and market insights in developing assumptions for forecasts and demand plans;
  • Actively analyze brand/competitor performance and market place and identify key measures to assess plan performance at the market, segment, and customer levels, taking into account key drivers of customer and consumer behavior;
  • Develop high quality brand plans based on in-depth understanding of customer, country & consumer needs;
  • Control, that product information, future trends, marketing strategy and key activities are communicated to Field Force and other key players on a regular basis;
  • Establish and maintain strong working relationships with key customers and opinion leaders
  • Identify and lead execution of key opinion leaders development program, in support of in-country brand planning;
  • Cross-functional Cooperation/Coordination: coordinate marketing activities with other departments (especially close to FF, Logistics, Finance); provide pricing proposals in collaboration with marketing/finance;
  • Budgeting: manage brand A&P budget;
  • Key interfaces include: FF & Marketing; Medical reps; Key Opinion Leaders; Health Authorities;
  • Lead KOLs/HCPs cooperation through all stages: build medical brand strategy, start HCPs collaboration, carry all types of negotiations, plan and organize medical events and activities.

 

Requirements:

  • Higher education (marketing is preferable);
  • Fluent English, both written and oral;
  • 2+ years of operational marketing experience (FMCG or pharma);
  • Profound understanding of marketing operations and science;
  • Strong communication, presentation and influencing skills.
  • Advanced computer skills (proficient user of MS Office: good Excel, Power Point);
  • Outstanding customer focus and insight, leadership Skills, innovative outlook;

 

The Company offers: attractive salary and benefits package, as well as good opportunities for career and personal development in a major international company.

 

Please pay attention that sending your CV to the email address of DOPOMOGA Ukraine, means you agree to personal data processing for recruitment and staffing of companies - Customers of the agency. The position will be closed down once we have found the right candidate.