Digital (Programming) Specialist

Role Overview

Digital (Programming) Specialist is responsible for developing and implementing the right digital strategy to reach and engage the local consumer as well as operating, leading and activating all owned Red Bull digital products and channels especially the local redbull.ua.

Responsibilities:

• Develops and delivers yearly national digital program/business plan in line with the global Red Bull Digital Media Strategy and the local business plan priorities and sets clear targets to evaluate the success of digital marketing activities
• Ensures top notch management of the redbull.ua as number 1 priority and set up a professional and engaging community management on an ongoing basis, with a strong focus on live experience
• Increases visits, increases unique visitors, increases repeat visit rate, increases search engine referrals, increases conversion rate from social networks, reduces bounce rate
• Ensures all relevant digital communication channels are managed and activated in line with international strategy (web, online, mobile, games, social media activities, etc)
• Ensures that the editorial message to consumers (text, photo, moving images) is web tailored, user-oriented, engaging, up-to-date and accurate
• Ensures top notch support for the brand team regarding optimizing advertising impact in earned and own media. In addition, provide advice to the brand team on digital content and advertising campaign development and paid advertising

How Red Bull imagines you:

• 3+ years of work experience preferably as a Digital Media/Interactive Marketing project manager/specialist or development manager in a multinational environment
• Excellent understanding of local/International digital landscape in regard to websites/competitors, social networks and mobile apps/sites. Know-how/passion on gaming is a plus
• Experience and an excellent eye for detail in web and digital media. An understanding of productions across all digital mediums is desired
• Social nature
• Problem solver and good mediator aligning and coordinating conflict of interest
• Highly efficient and effective project management skills
• Ukrainian, Russian - fluent; English - upper Intermediate+