Junior Brand Manager, Pure Instant (maternity leave)

Company Description

Jacobs Douwe Egberts (JDE) is a leading global company headquartered in the Netherlands, specializing in coffee and tea production.

At Jacobs Douwe Egberts we are inspired by our belief that it’s amazing what can happen over a cup of coffee. We are driven by the vision that everyone deserves the coffee they love. 16 000 passionate coffee champions in 44 countries are delivering this vision: A coffee for every cup.

In Ukraine, we represent Jacobs, L'OR and other brands in the categories of instant, roast & ground, beans, coffee mixes and capsules. We also provide B2B solutions from Jacobs Douwe Egberts Professional.

Job Description

·       Executes Brand/Category projects in all spheres of the Marketing Mix within the planned timeframe and budget and ensuring project financial targets achievement.

·       Is responsible for analytics: brand health tracking (business performance review) based on data provided by AC Nielsen etc. Conduct ad-hoc analysis requests and preparation for monthly category meetings.

·       Assisting category Marketing Manager in annual planning cycle process and presentations (Brand Review, Brand Plans)

·       Is responsible for local product range execution to ensure a sustained yield of rangeland products while considering range resource status.

·       Executes Brand innovation pipeline launches by managing local product adaptations and coordinates all activities within the scope of projects.

·       Manages external communication activities (including social media) and maintains relationship with local media all in line with the communication and media strategy as defined by the Category Marketing Leader.

·       Executes local communication campaigns by managing local execution of advertisement and promotion activities.

·       Executes local brand artwork per brand packaging design guidelines.

·       Execute local brands’ activations by using above- and below-the-line instruments within the context of central brand activation guidelines.

·       Is responsible for compiling local knowledge and key market insight and sharing this information with the central marketing organization for potential innovations and trends.

·       Is a key brand equity keeper responsible for solid brand image execution in accordance to global guidelines under supervision of Category Marketing Leader.

Qualifications

·       Being true coffee lover

·       Master's degree in Marketing, Economics

·       2-3 years of relevant experience (JBM, ABM)

·       Analytical acumen with experience in data base analysis (Nielsen etc)

·       Proficient in Microsoft Excel and PowerPoint

·       Fluent Ukrainian, Russian and English

Additional Information

·       Competitive salary and comfortable working conditions

·       Compensations & benefits (including insurance programs and meal allowance)

·       Rewards & recognition program, learning and development in multicultural environment

·       Democratic corporate culture and open management team

·       Opportunity to become expert in coffee