PPC/SMM Specialist

Job description

We are looking for an experienced and knowledgeable Paid Per Click / Search Media Marketing expert to join our team. You will be responsible for planning, implementing and managing our paid SEO strategy to increase our rank on all major search networks.

Responsibilities:

• Identify our buyer persona and create paid campaigns on social media outlets including Facebook
• Manage paid campaigns
• Identify key KPIs
• Track, report, and analyze marketing campaigns
• Recommend changes to existing social media architecture, content, linking and other factors to improve SEO
• Perform ongoing keyword discovery, expansion and optimization
• Research and analyze competitor advertising
• Work with the development team to ensure SEO best practices are properly implemented

Qualifications  :

• Fluent in English
• Proven experience in social media marketing including Facebook
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (i.e. Google Analytics)
• Experience with A / B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO

Learn more about us at www.AIT.com.