B2B marketing expert

Our client, one of the world FMCG leaders, opens a competition for a vacancy of B2B marketing expert.

Key responsibilities:

• Develop and implement the annual marketing plan for the country in cooperation with the cluster management and regional management
• Market development
• New product launches
• Marketing communication
• Marketing controlling and analysis incl. marketing budgeting and spending monitoring
• Drive market development and sales channel initiatives (perform market research to identify local business opportunities, support roll-out of target industry programs etc.)
• Optimize marketing usage of CRM tools for driving and monitoring new business development and sales lead generation
• Develop and monitor execution of Marketing Strategy
• Build and continuously improve category and brand knowledge
• Continuously monitor competitor activities and their execution
• Support management of Customer (especially Distribution) relationships, including organization of necessary business events
• Generate new product launches roadmaps, ensure availability of relevant launch sales tools, drive implementation and monitor success
• Generation and adaptation of marketing materials according to annual marketing plan in cooperation with regional marketing and external partner, including all relevant communication tools (printed materials, e-communication, sales support tools, exhibitions, etc.)
• Secure efficient internal communication and smooth information flow between regional Marketing / MarCom management and local teams and organization
• Local implementation and monitoring of marketing plans / initiatives / campaigns
• Actively develop proposals (e.g. product and promotion ideas) to improve the performance based on local customer and market insights
• NES / EBIT analysis as needed for understanding, planning and implementation of Marketing activities and sales support

Key requirements:

• Higher education
• Relevant experience in marketing field from 1-2 years.
• English - Upper-inetrmediate.
• Proactivity, responsibility, self-managed, independence, analytical mindset.

Company offers: competitive salary, social package, annual bonus, professional development in international environments.