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Requirements:
- 2 - 3 years experience in email marketing
- Past experience with email marketing, lead nurturing, marketing automation, and / or web analytics
- Experience with high-level email deployment platforms
- Knowledge of SEO/SEM and Google Analytics
- Deep understanding of marketing and sales processes in mid-size and large enterprises
- Experience with email automation tools
Responsibilities:
- Build creative, messaging, and content for campaigns using email and automated
marketing
- Ensure high inbox deliverability rate for all email campaigns
- Monitor campaigns to ensure consistency across all major email providers (AOL, Gmail, Outlook, etc.)
- Create email databases for lead generation
- Report on sales revenue generated from email marketing efforts
- Ensure emails follow industry policies and best practices
- Develop and present reports on a weekly basis
- Install best practices for list management and deliverability
- Measure results and optimize lead nurturing workflows
- Be the expert on email best practices, technologies, trends, and CAN-SPAM laws.
- Analyze campaign performance and suggest improvements
We propose:
- Working on interesting product for USA market
- Ability to create email marketing direction in the Company from scratch
- Comfortable office located in Solomenskiy district
- Paid vacation (24 days) and seek leave
- Medical insurance after 6 months in the Company