Senior Demand Generation Specialist

About the vacancy

DataArt is a global software engineering firm. With over 20 years of experience, teams of highly-trained engineers around the world, deep industry sector knowledge, and ongoing technology research, we help clients create custom software that improves their operations and opens new markets.

DataArt is expanding, and we are looking for motivated and energetic people to join our team.

Responsibilities

• Design and execute marketing programs to engage and influence DataArt’s target markets
• Use marketing automation platforms (HubSpot/Pardot/etc.) to optimize lead nurturing processes through email campaigns, content marketing, paid media, and social media channels
• Help to develop and manage rich content that attracts a qualified audience. This may include blogs, whitepapers, eBooks, reports, webinars, infographics, etc.
• Convert targeted prospects through calls-to-action, landing pages, and content offers
• Conduct a range of market research activities to better identify target audiences and attract them through compelling content across the appropriate channels, using a variety of tools like AHREFS, Google Analytics, AdWords, Keyword Planner, SEM Rush, etc.
• Establish and manage PPC and social media ad campaigns that generate high quality leads
• Optimize PPC campaign performance and make recommendations to increase conversions while reducing CPC
• Track, report, and analyze program performance, and make recommendations for further improvement

Required Skills and Experience

• Bachelor’s degree in Communications, Marketing, or another related field
• 4-6 years of marketing experience, specifically working on digital marketing programs with direct responsibility for results
• Demonstrated success running marketing programs that combine email marketing, marketing automation, social media engagement, SEO, SEM, blog writing, content creation, and reporting
• Analytical thinking skills - uses data to drive strategy and to focus activities
• Good communication skills (verbal and written)
• Experience managing multiple marketing projects at once
• Proficient in MS Word, Excel, and PowerPoint
• Tech-savvy
• Goal-oriented and independent learner
• 
  DataArt offers:
• Professional Development:
  - Experienced colleagues who are ready to share knowledge;
  - The ability to switch projects, technology stacks, try yourself in different roles;
  - Study and practice of English: courses and communication with colleagues from different countries;
  - Support of speakers who make presentations at conferences and meetings of technology communities.
• The ability to focus on your work: a lack of bureaucracy and micromanagement, and convenient corporate services;
• Friendly atmosphere, concern for the comfort of specialists;
• Flexible schedule.