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Export Marketing Manager
University degree in Marketing
Preferred 5 years experience in multinational FMCG/Pharma on Brand/Category Brand Manager Position
Experience in development and implementation of Brand Strategies & Tactics, Integrated communication plans; leading Innovations, Market research analytics, management of Agencies and 3rd parties
Proven experience in cross-functional leadership projects (international projects leadership is desirable)
Strong leadership & organizational skills
Excellent communication, negotiation, persuasion skills
Result-orientation and Decision making
Ability to work under pressure with 'can-do' attitude and multitasks management
High analytical skills
High presentation skills
Pro-active, energetic and highly motivated team player
Establish and lead volume and profit objectives to increase volume and market share.
Develop annual category strategies, brand/product portfolio, Integrated brand plans and programs ensuring locally relevant brand positioning to drive long term business growth.
Manage development and implementation of integrated brand plans by all marketing efforts such as advertising, media planning, brand properties, consumer education, product innovation and operational marketing.
Lead cross functional team (local and international) to manage development and implementation of Category initiatives. Provide timely, accurate and complete business overview across organization and stimulate new culture establishment.
Lead Product Innovation to ensure in-time product launch to market, consumer educational activities to lead proactively market growth and break through its locally established 'Commodity nature'.
Monitor brand performance on the market, market situation, consumer trends and identify gaps in the market that provide opportunities for profitable volume growth; adjust marketing strategy and plans to meet changing markets and competitive conditions.
Initiate and manage interpretation of the necessary researches to provide a foundation for marketing strategy, brand strategiesand channel management.
Lead, coach, train, evaluate and develop a team of marketing professionals.
Communicate strategic plans directly to relevant agencies/suppliers and manage the production of advertising, labeling, packaging, P.O.P. materials and novelty items etc. Monitor execution and manage suppliers' output to ensure effective service.
Establish and manage category marketing budgets.
Act as a front Business representative and Develop Strategic relationships in Marketing Communities to enhance the Corporate Company reputation, ensure professional inputs to local business/state communities, and build strong Retail partnerships on all category-driven initiatives.
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