Head of User Acquisition (Poland)

GoIT is an international EdTech product company.

We help people in Ukraine, Poland, Romania and Latin America to master the IT profession from scratch and find their first job in the industry.

Just in 2022 more than 500,000 people completed our free courses in 9 specialties. And graduates of GoIT professional courses work in 869 leading IT companies in 15+ countries.

Currently, the team unites 500+ people from 13 countries. We are actively growing, launching new products and entering new international markets.

To join and strengthen the Ukrainian marketing team we are looking for a Head of User Acquisition for the Polish market.

Your responsibilities:

• Promoting strategy for company's products on the market;
• Scaling of existing traffic sources and finding new ones. First of all: Facebook, Google, TikTok, influencers;
• Planning, configuration, launch, optimization and control of advertising campaigns;
• Team management and involvement in recruitment process (1:1 with the team, sharing feedback, weekly and monthly task planning);
• Improvement of hypothesis testing and implementation of its results;
• Performance planning and efficiency analysis;
• Participation in budgeting process for marketing and its control;
• Traffic segments testing and analysis;
• Advertising testing and analysis;
• Control of internal data funnel;
• Writing technical tasks for a copywriter, designer;
• Work in cooperation with cross-functional teams;
• Setting the regular reporting process and analytics;
• Achieving lead generation’s KPIs;
• Offering new approaches and ideas for development.

Requirements:

• 2+ years of experience in team leading (~5 employees);
• 5+ years experience in marketing;
• English level - Advanced;
• Experience in building user acquisition in companies with revenues from $500,000 per month;
• Experience in international markets will be a plus;
• Facebook Ads, Google Ads, TikTok Ads, Google Analytics;
• Additionally: Twitter Ads, Pinterest Ads, Snapchat Ads;
• Strong managerial skills;
• Understanding the principles of end-to-end analytics and attribution;
• Understanding cross-conversions;
• Experience in building remarketing;
• Orientation on sales and revenue;
• Attention to numbers, notices anomalies and inconsistencies;

What we offer for your expertise:

• Work with educational products that are successfully sold on international markets;
• Experience of working in an international team, which accumulates the best specialists and managers of the industry;
• No-bullshit management and a policy of radical honesty. Call shit shit and fix it;
• Vacation, training, days off, sick leave - everything is like people;
• The opportunity to work for results and receive corresponding monthly or quarterly bonuses for this;
• A space for experiments, testing ideas and implementing the latest technologies and tools. Anything that leads to a result is eligible for a test.