SRM Manager

Key Responsibilities:

Leading and deployment of Pricing agenda

• Partners with Portfolio Team to optimize brand pack-price architecture, driving consumer penetration & category profit pool
• Partners with One Demand to develop pricing, pack & product mix guidelines
• Partners with One Demand teams for SKU optimization and price point opportunities by channel
• Leadership and project management of pricing actions
• Manages and monitors Retail Pricing Landscape and Pricing status
• Conducts detailed pricing analyses across channels / pack types to highlight opportunities
• Tracks competitors and multi-category pricing and pack architecture moves

Leading and deployment of Promo Effectiveness agenda  

• Develop Promotional Playbook to guide trade promotion strategy, spending and overall trade investment productivity
• Integrates event level ROI analyses, generating insights to optimize Trade ROI across portfolio of investments and accounts
• Conducts event-level Trade ROI analysis, and effectively communicates insights and findings to KAMs
• Consolidates and monitors compliance to trade promotion guidelines at account or budget holder level
• Collaborates with Sales Directors / KAMs to design and deliver trade architecture strategy, routes to market (i.e., distributor/ wholesaler where applicable)
• Leverages TPM tool and partners with KAMs to ensure transparency of Trade Spend by account and by program
• Monitors Trade NQCs and works with Sales Operations to ensure actions taken to meet continuous improvement targets
• Provide local estimation / assessment of regional elasticity assumption to give judgement of market readiness for price increases

Drives capability building of SRM across the organization 

• Evaluates SRM capabilities across organization
• Develops improvement road map with and action plan KPIs
• Responsible for plan execution
• Recommends tools required
• Responsible for implementation of available tools, act as a champion

Knowledge/Experience

• Minimum 3Y experience in Demand or Sales function in international FMCG company on middle management role
• Proven strong analytical skill set, influencing without authority, managing complex environments, good understanding of how customers think & act
• Mix of Demand and Sales experience is preferred
• SRM experience is desired