PR director

Требования: 

• Bachelor's Degree or Master's in Marketing, PR, Business, or a related field
• A minimum of 5 years experience supervising multi-functional teams delivering operational and service excellence in a multi-site environment
• Previous PR and/or Marketing experience in a larger, corporate structure, company environment preferred
• Proficient in Microsoft Office and 1C
• Excellent written and verbal communication skills in English

SKILLS

• Outstanding written and verbal communication skills; strong copywriting and content creation skills
• Strong creative, strategic, analytical, organizational and personal sales skills
• Strong project management skills with the ability to supervise multiple projects
• Demonstrated skills, knowledge, and experience in the design and execution of marketing, communications and public relations activities
• Demonstrated successful experience writing press releases, making presentations and negotiating with media
• Strong relationships with business and industry media outlets
• Experience with technologies and best practices for campaigns across multiple platforms
• Up-to-date on latest industry trends; able to articulate trends and potential clearly and confidently

Обязанности: 

• Responsible for creating, implementing and measuring the success of a comprehensive marketing, communications and public relations program that will enhance the Company's image and position within the marketplace and the general public, and facilitate internal and external communications; and, all Company marketing, communications and public relations activities and materials including publications, media relations, client acquisition and so forth.
• Ensure articulation of Company's desired image and position, assure consistent communication of image and position throughout the Company, and assure communication of image and position to all constituencies, both internal and external
• Responsible for editorial direction, design, production, and distribution of all Company publications.
• Coordinate media interest in the Company and ensure regular contact with target media and appropriate response to media requests.
• Act as the Company's representative with the media.
• Develop, coordinate and oversee programs, technical assistance, and resource materials to assist chapters in the marketing, communications, and positioning of their activities.
• Provide counsel to chapters on marketing, communications and public relations.
• Ensure that the Company regularly conducts relevant market research and coordinate and oversee this activity. Monitor trends.
• Evaluate opportunities for partnerships, sponsorships, and advertising on an on-going basis.
• Direct social media activities to engage audiences across traditional and new media.
• Coordinate the appearance of all Company print and electronic materials such as letterhead, use of the logo, brochures, etc.

Условия работы: 

Lacoste is a unique brand of casual luxury embodying French elegance. 

With Lacoste products and employees, customers have a unique experience regardless of its distribution network, physical or digital anywhere in the world.

For our growing team, we are looking for a skilled PR Director. 

The selected candidate will be working with our headquarters in Paris and Istanbul.

Responsible for planning, development, and implementation of all of Lacoste Ukraine's marketing strategies, marketing communications, and public relations activities, both external and internal. 

Oversees development and implementation of support materials and services for chapters in the area of marketing, communications and public relations. 

Directs the efforts of the marketing, communications and public relations staff and coordinates at the strategic and tactical levels with the other functions of the Company.