Trade Shopper Marketing Specialist

One of the largest electronics companies in the world is looking for a Trade Shopper Marketing and Category Development Specialist

Main tasks:

In Category Development you would be responsible for:

• Category Targets;
• ROI;
• Concept creation based on shopper learning/research and company's goals;
• Assortment analyze market of company's customer;
• Negotiation with clients;
• Сreation, production and instalation.

As TSM Specialist/Manager

• Planning the Local Shopper Activation Plan format, based on the Local Marketing Activation Plan;
• Annual and quarterly activation planning; agreement with Financial & Commercial Policy;
• Monitoring the Budget and activation results;
• Category review: monitor the local shopper activation plan implementation;
• Participation in quarterly customer meetings;
• Presentation of activation plans;
• Customers' Sales Toolkits management: selling speech, demo instruction;
• Creating tailor made activations: selling story, customized presentation, visibility materials, promo, demo and training;
• Initiating Promo and Activation based on marketing recommendation and customized opportunities;
• Creation, production and distribution of POSm;
• Planning per promo SKU and monitor the implementation;
• Stock availability analyzes; acting on excessive stock;
• ROI and results estimation;
• Managing assortment analysis and channelization, shelving & merchandizing;
• Quarterly internal and external updates.

Expectations from the candidate:

• Fluent in English
• Trade marketing background in the FMCG company 2-3+ years
• Excellent communicative, analytical and leadership skills

Working conditions:

• Medical and life insurance
• Paid holiday - +7 days (31 days of paid holiday all together)
• Annual bonus
• Yoga classes
• Food compensation
• Gym
• Office in the city center