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Філіп Морріс Україна* — вакансия в Digital Analyst
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Digital Analyst

Філіп Морріс Україна*
2 года назад
01 октября 2021
Киев

Philip Morris Ukraine, on behalf of its Partner, is looking for Digital Analyst.

We are looking for a digital savvy analyst to join digital team (almost in-house digital agency). In this role, you will deep dive into heat maps, evaluate digital journeys in google analytics, lead A/B tests, and connect data and people (not in a way Nokia do it).

MAIN ACCOUNTABILITIES: 

  • Manage Google Analytics & GTM implementations (including events, goals and funnels) in order to evaluate & measure customer behavior across the journey;
  • Develop & implement tagging plans;
  • Visualize the data & prepare reports in in a native & ease to use way (connections the data to Data Studio, Tableau or other tools);
  • Training and upskilling wider digital team to improve data usage and visibility.

REQUIREMENTS: 

  • Good technical knowledge and understanding of tracking systems (Gemius/Factum, AdRiver);
  • Previous digital marketing experience or understanding the way how channels are connected and affect each other;
  • Native user of Google Analytics and Google Data Studio;
  • Experience with competitor benchmarking tools (ComScore and/or SimilarWeb);
  • Experience with A/B testing and personalization tools (Acquia Lift, Optimizely, Adobe Target, etc);
  • Experience with SQL and Tableau would be a plus;
  • Fluent English, Russian, Ukrainian required.

WHAT WE OFFER:

  • You will work in truly international environment
  • You will get unique development opportunities
  • You will enjoy building your network among highly professional colleagues

HR

Філіп Морріс Україна* — вакансия в Digital Analyst: фото 2

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