Digital Media Planning Lead

A partner of Philip Morris Sales and Distribution is looking for a Digital Media Planning Lead. In this role, you will manage IQOS digital projects, optimize and improve media placements, lead the creation and improvement of automatic reporting system.

What will you do:

• Plan, launch and optimize all IQOS media projects
• Brief and coordinate media buying agency
• Lead the team of 7 people
• Control, analyze and optimize media placements
• Coordinate preparation and launch of creative materials
• Monitor and analyze digital activity
• Coordinate and develop automated reporting 

Prerequisites:

• 3-5 years of experience
• Native user of Gemius Direct Effect, Admixer TD, Hybrіd
• Strong knowledge in Google Analytics, Google Tag Manager and Google Data Studio
• Experience with Programmatic platforms, AdRiver, InMind, С-Metr
• Experience with competitor benchmarking tools (Gemius AdReal, TNS Cmeter, Similarweb)
• Experience with Facebook, AdWords, DoubleClick Bid Manager, DoubleClick Campaign Manager and GDN would be a plus
• Advanced English, Russian, Ukrainian required