Manager CRM

Be a part of a revolutionary changeAt PMI, we've chosen to do something incredible. We're totally transforming our business, and building our future on smoke-free products with the power to improve the lives of a billion smokers worldwide.With huge change, comes huge opportunity. So, wherever you join us, you'll enjoy the freedom dream up and deliver, better, brighter solutions and the space to move your career forward in endlessly different directions.The Consumer Group is undergoing a critical overhaul as we look to transform into an agile, consumer-centric business that harnesses technological innovation to deliver better, science-backed alternatives to millions of adult smokers around the world. It is only by focusing on our strategic priorities and the right organization, fully enabled to deliver what matters the most for our consumers along their journey toward better alternatives, that we will be able to deliver a smoke-free future.

Here, you can make a difference. You can craft the consumer journey, from discovery and acquisition through to conversion and loyalty. And you can watch your efforts lead to meaningful change in the lives of smokers on their way to better alternatives. You'll develop your skills; collaborating across functions, markets and regions. If you want to make a life-changing impact on consumers, there's no better place.

For our Regional Consumer Omnichannel Hub team in Kyiv. We are therefore looking for a Manager, CRM!In this position you will be responsible for activating email, SMS and IM marketing campaigns for local markets, distributing CRM agency resources as needed and ensuring global initiatives are launched, following CR team functional guidelines.

You will:

• Collaborate with markets with varying CRM knowledge and capabilities to develop quarterly and annual engagement plans to meet commercialization goals.
• Develop CRM tactical proposals in collaboration with our Global CRM Operations' team solving business problems in markets.
• Coordinate the successful delivery of Global CRM campaigns within Regional Omnichannel Hub to markets assigned to that Region.
• Work closely with our global delivery centers to activate SFMC marketing campaigns in assigned markets, engaging in resource planning and advising the Regional Consumer Omnichannel Hub Head on overall team performance.
• Highlight case studies from the markets to support capability owners & global CRM operations.
• Increase CRM awareness in the Region by through regional workshops.
• Maintain a feedback loop to the capability owner & operations team to improve effectiveness & efficiency of the campaigns
• Follow SFMC capability best practices and keep up to date on capability enhancements.

Our Ideal Candidate:

• Understanding of CRM platforms and demonstrated deep expertise with Salesforce Marketing Cloud. Proficiency with other marketing automation tools and capabilities a plus.
• Strong data-driven mentality to identify key opportunities for campaign improvements
• Experience with customer loyalty and discount programs to increase customer retention as well as acquisition via advocacy
• Hands-on experience with email and mobile retention marketing
• Analytical skills with Power BI and Google Analytics knowledge
• Communicative and customer-centric
• Ability to work in diverse teams, well-organized, strong attention to detail
• Previous work experience in CRM management within B2C corporate or start-up
• Experience with a global company / large massively matrixed organization a plus
• HTML/CSS skills a plus
• University degree in Business Administration/ Marketing
• Information Systems Management, Technology Management or related field a plus
• Native language capability for markets being serviced is preferred

What we offer :

Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress.

Join PMI and you too can:

• Seize the freedom to define your future and ours. We'll empower you to take risks, experiment and explore.
• Be part of an inclusive, diverse culture, where everyone's contribution is respected; collaborate with some of the world's best people and feel like you belong.
• Pursue your ambitions and develop your skills with a global business - our staggering size and scale provides endless opportunities to progress.
• Take pride in delivering our promise to society: to improve the lives of a billion smokers.