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Responsibilities
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns (In Google and Facebook)
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
Requirements
- Proven experience as a PPC Manager or Digital Marketing Specialist
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is a MUST
- Working knowledge of analytics tools (Google Analytics etc.)
- Understanding of HTML is a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical thinking
- BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus
- English – high level is a MUST
Янина Kравченко