Digital Marketing Strategist

Do you want to help our company become the best Ukraine's company - while unleashing your full potential? Do you relish the opportunity to have a high level of responsibility, be a key driver in our digital transformation journey and be a part of a strong and diverse team of professionals in an open and flexible environment?

If our values, spark your passion for working with us, and you have experience in digital marketing & campaign management, in developing & sourcing engaging content, you could be our new Digital & Campaign Marketing Strategist.

Key Result Areas & Tasks

Digital:

• Developing and implementing new innovative ways of communicating with customers through digital channels;
• Perform digital landscape analyses, competitive audits, target audience analyses for brand planning and new business opportunities
• Research and implement new digital channels that could be used to measure customer sentiment and engagement against specific products / franchises
• Collaborate with vendors/IT Hub to automate data capture methodologies
• Work with other countries to share best digital practices and bring them to UA
• Create, monitor, optimize, and report on multichannel campaigns. Carry out A/B testing on automated marketing campaigns to maximize results
• Ensure cohesive, omnichannel storytelling through creative and effective channel strategies
• Segmenting the market from a digital channel perspective and implement digital market activities;
• Stay abreast of new media and digital trends and present relevant information to digital team and senior leadership

Customer Focus and Customer Planning & Execution:

• Understand and manages the customers barriers and drivers, continuously collect customer needs
• Understand where & how to get the customer data, be able to manage & analyze data
• Securing that the use of the CRM system is optimized to secure deep customer knowledge and strong analytics tool;
• Together with the product teams, developing and integrating the Multi-Channel Marketing strategy for chosen products including and not limited to elements blended remote rep projects, e-mail campaigns, web-based meetings and seminars, webcasts etc;
• Maximizing data-mining, customer behaviors and segmentation analysis (current & innovative approaches) to identify and implement right offers and programs to maximize ROI;

Working relations:

• External: HCP's, Patients and Patient organizations, Marketing agencies
• Internal: Market Access, Business Units, Medical Affairs, Regional Digital Operations Team

Education & Experience

• Bachelor's Degree
• At least 3 years of experience in a similar role
• Digital native with experience from a digital marketing agency or a digital marketing department
• Solid experience and strong understanding of possibilities in the digital landscape
• Experience in the Pharmaceuticals market is a plus
• Experience with a marketing automation tool, especially Salesforce Marketing cloud is a huge advantage
• Experience with web analytics tools such as Google Analytics 360
• Knowledge of digital marketing channels such as PPC, SEO, Social Media Display and affiliate marketing channels is a must;
• Knowledge of Attribution modelling, A/B testing, conversion management, sales journey, traffic analysis and reporting tools;
• Expertise in Agile methods and/or proven skills as a Scrum Master is an advantage
• Fluency in English

Skills

• Proven hands-on experience and a strong track record delivering successful digital marketing tools and communication solutions to relevant customer groups
• Ability to make business conclusions and make practical recommendations
• Out-of-the box thinking, ability to solve complex problems and drive the strategic changes
• Ability to synthesize large sets of data from various sources and get to concise and top-level business conclusions for Affiliate's management
• Good inter-personal, communication and teamwork skills
• Result-oriented attitude and an eye for detail
• Strong project and process manager who move things forward with structure
• Self-motivated and with strong willingness to advance within a dynamic organization
• Good presentation skills

Working conditions:

• Official employment
• Medical insurance
• Compensation of mobile connection

If you are interested in our offer, please send in your CV in English.

Please note that we will contact only selected candidates.