Работала в 6 компаниях   18 лет 4 месяца

Медиа / СМИ, Реклама / Маркетинг / PR-услуги, Банки, Другое

Marketing director

Media holding «Alfa»

Медиа / СМИ

11 лет

08.2006 - 08.2017

  • working out, basing and realizing strategy for holding's media (strategy of development and promo strategy)
  • plan and budget the company's marketing activities
  • composing of commercial offers and sponsors packages
  • preparation and conducting presentation for clients
  • negotiations with clients (advertising agencies, advertisers, press)
  • interaction with international and local partners
  • organization of Radio Committee
  • expert in technical committee by Radio Committee (preparation of technical task for tender, negotiations with marketing research companies, consulting and analytical reports for Radio Committee)
  • analysis data of marketing research companies
  • writing analytical reports for clients
  • writing analytical reports for internal use
  • media planning for clients
  • organizing and conducting internal research, providing advertising effectiveness researches
  • monitoring of competitors activity
  • training for promo and sales managers

Project manager. First European Games Baku 2015

Euromedia company

Реклама / Маркетинг / PR-услуги

6 месяцев

02.2015 - 08.2015

Project. First European Games Baku 2015 (http://www.baku2015.com/).

Media support of the project on the international level (TV, Internet ), negotiation and work with European television channels, audience analysis of international and local TV channels, media planning, control of media placement

negotiation and work with research and monitoring companies, research of effectiveness of the campaign (a survey of the audience BBC, CNN), an analytical report based on the results of the campaign.

Неаd of media research department

Dentsu Aegis Network Ukraine

Реклама / Маркетинг / PR-услуги

1 год 5 месяцев

04.2013 - 09.2014

  • Management and coordination the work unit
  • Conduct of all types of research for clients and holding agencies (qualitative and quantitative)
  • Conducting a study of employee satisfaction / customer satisfaction
  • Organization and provision of staff training work with industry software products, consultations on work with industrial research
  • Promotion and raising awareness about opportunities of division and loyalty among clients

  • Monitoring needs clients of the Holding
  • Evaluation and adaptation of existing in the Holding analysis tools and media planning
  • Promotion of research and analytical tools of the Holding
  • CCS research: adaptation to the needs of colleagues / clients, increase the level of usage within the Holding, popularization and selling to customers
  • Development of a tool for a reasoned evaluation of the effectiveness of cross media campaigns
  • Analysis of the results of advertising campaigns and their effectiveness
  • Communications market research and competitive analysis
  • Consulting and educational function: media planning tools, research - what, how, where to explore how to use and interpret the results
  • Development of cooperation with agencies of the Holding as an expert on research
  • Cooperation with research companies for improving the quality and credibility of the research data
  • Monitoring and implementation global trends of research
  • Data preparation by volume the communication market for new business department
  • Preparation data for participation agency in tenders
  • Monitoring research competitors' products
  • Monitoring of changes the behavior and preferences of consumers for searching new niches for development of business
  • Providing comments and data for the promotion the agencies in the media
  • Participation and speeches in professional conferences of the advertising market and clients
  • Working with the industry сommittee: ITC, Radio Committee, Outdoor Advertising, Internet, Press

Research manager in the department of strategic marketing

First Ukrainian International Bank (FUIB)

Банки

2 года 1 месяц

03.2011 - 04.2013

  • organization of research unit in the bank
  • participation in strategic projects
  • conducting tenders
  • develop proposals of market research (rationale type of research, methods, design and size of the sample etc.);
  • organization and supervision all stages of the external research (qualitative and quantitative)
  • presentation of research result
  • organization and conduct of internal researches for the bank (development methodology, calculation sample, questionnaire, analysis of results and recommendations)
  • media planning (press, radio)

New business director

Research company «Touchpoll»

Другое

1 год 4 месяца

10.2009 - 02.2011

  • co-operation with potential and real clients
  • price formation, commercial offers
  • sale the results of research
  • client base collecting
  • contract and documentary support
  • develop proposals on market research (rationale type of research, methods, design and size of the sample etc.);
  • development of the tools of research
  • conducting and coordinating of all survey stages (qualitative and quantitative research)
  • preparation and conducting presentation for clients
  • consulting on analysis of research results
  • controlling analytic- and field- departments
  • leading a client during running a marketing survey

Client Service Director in continuous research department

Research company «TNS Ukraine»

Другое

7 лет 1 месяц

02.1999 - 03.2006

  • organizing, developing and controlling of work the department
  • controlling of work analytic- and program- departments
  • managing fieldwork, organizing of training sessions for fieldwork supervisors
  • coordinate business projects from start to finish
  • preparation of the necessary documentation for a company management
  • contract and documentary support
  • coordinating of all survey stages
  • development of the tools of research (questionnaires; adaptation of the
  • questionnaires for Ukraine market, calculate sample etc);
  • development of all the relevant methodology materials for the research
  • co-operation with potential and real clients
  • negotiations with clients, the price formation, commercial offer and sale the results of research
  • leading a client during running a marketing survey
  • clients base collecting
  • preparing analytical reports on the findings of surveys
  • pre- and post- campaign research
  • development of new research methods
  • § preparation offers to the improvement research projects
  • preparation and conducting presentation for clients
  • consulting on analysis of marketing research results
  • trainings for clients to work with marketing program equipment
  • § trainings for clients to work with reports
  • lection for sales and promo managers
  • media planning for press, radio, advertising agencies
  • participation and reporting on local seminars, conferences for clients of company: media holdings, advertising agencies, advertisers
  • take a part and make a speech on international conferences and seminars
  • writing articles in special issue

Училась в 1 заведении

Taras Shevchenko National University of Kyiv

Sociology and Psychology, qualification: sociologist

Kiev, Ukraine, 1998

Владеет языками

Английский

выше среднего

Немецкий

базовый

Итальянский

ниже среднего

Русский

свободно

Украинский

свободно

Anastasiia

Market Analysis Manager, marketing manager

Киев

40 000 грн.

47 лет

полная занятость

Обновлено 2 года назад