Работал в 9 компаниях   6 лет 6 месяцев

Торговля оптовая / Дистрибуция / Импорт-экспорт, IT-консалтинг / Услуги / Производство оборудования, Строительство, Охрана и Безопасность, Энергетика и Энергоносители, Красота / Фитнес / Спорт, Финансовые услуги, IT

Head of Digital Marketing (Project work)

Bayer Company

Торговля оптовая / Дистрибуция / Импорт-экспорт

7 месяцев

07.2021 - по настоящее время

  • Development and implementation of digital marketing strategy.
  • Control and coordination of the marketing direction.
  • Building the process of lead generation from scratch.
  • Website development from scratch.
  • Management of the brand.
  • Keeping records.
  • Planning marketing activities.
  • Outsourcing team management.
  • Development of non-standard mechanics of attracting and retaining customers.
  • Analysis of competitors.

Head of Digital Marketing

IT company / SAAS (B2B/B2C)

IT-консалтинг / Услуги / Производство оборудования

9 месяцев

10.2020 - 06.2021

  • Development and implementation of digital marketing strategy.
  • Control and coordination of the marketing direction.
  • Building the process of lead generation from scratch.
  • Website development from scratch.
  • Preparing to hold webinars.
  • Brand management.
  • Keeping records.
  • Budgeting for marketing.
  • Planning marketing activities.
  • Managing a marketing team.
  • Development of presentation materials.
  • Consulting, communication with clients of the company.
  • Analysis of markets and competitors.
  • Packaging and launching the product in the online environment.

Head of Digital Marketing

Construction company (B2B/B2C)

Строительство

2 года 4 месяца

08.2018 - 11.2020

  • Development and implementation of digital marketing strategy.
  • Development of the corporate website from scratch.
  • Monitoring of the marketing direction.
  • Implementation and configuration of analytical systems.
  • Formation of the marketing direction from scratch.
  • Building the process of lead generation from scratch.
  • Maintaining reporting documentation.
  • Budgeting marketing.
  • Management of the marketing team.
  • Analysis of markets and competitors.
  • Packaging and launching dedicated services in the online environment.

Digital Marketing Analyst & PPC specialist (Project work)

Access control systems (B2B/B2C)

Охрана и Безопасность

1 год 8 месяцев

03.2019 - 10.2020

  • Analytics and optimization of paid traffic.
  • Control of paid and organic traffic.
  • Consulting.
  • Optimization of the lead generation process.
  • CRO.

Senior Digital Marketing Manager

IT company / SAAS (B2B)

IT-консалтинг / Услуги / Производство оборудования

2 года 10 месяцев

03.2017 - 12.2019

  • Optimization and promotion of sites.
  • CRO.
  • Participation in the development of digital strategy.
  • Conducting audits, preparing proposals for improving sites.
  • Analytics and optimization of digital channels, lead generation.
  • Development and implementation of SEO/SEM-concept.
  • Market monitoring.
  • Providing technical support for sites and related resources (functionality).
  • Content management.
  • Monitoring specialists in outsourcing.
  • Keeping reports.
  • Launching products in Europe and the United States.
  • Budgeting for digital channels.

SEO Specialist & Consultant (Project work)

Group of companies / Engineering (B2B)

Энергетика и Энергоносители

9 месяцев

03.2018 - 11.2018

  • Creation and implementation of the site promotion strategy.
  • Implementation and configuration of analytical systems.
  • Managing a team of contractors.
  • Consulting.

Digital Marketing Consultant (Project work)

Health product (B2C)

Красота / Фитнес / Спорт

9 месяцев

03.2017 - 11.2017

  • Highlighting the main product, developing a short-term marketing strategy.
  • Development of the landing page from scratch.
  • Control of contractors.
  • Consulting.
  • Building the process of lead generation from scratch.
  • CRO.
  • Management of the brand.

Senior Digital Marketing Manager

Financial company / PDL (B2C)

Финансовые услуги

10 месяцев

07.2016 - 04.2017

  • Development and implementation of a digital marketing strategy.
  • Work with conversion chains.
  • CRO.
  • Control of specialists (outsourced).
  • Connection and management of partner networks.
  • Budgeting digital channels.
  • Brand management.
  • Planning of marketing activities.
  • Analysis of markets and competitors.
  • Maintaining reporting documentation.
  • Creating a referral program.
  • Implementation of image and SEM strategies.

Digital Marketing Manager / Strategist

Web Studio / Luxury segment (B2B)

IT

1 год 1 месяц

08.2015 - 08.2016

  • Development of promotion concepts for client sites.
  • Conducting audits for client sites.
  • Conducting work on the internal optimization of sites.
  • Optimizing paid channels for attracting traffic.
  • Managing a team of contractors.
  • Creation and implementation of advertising strategies.
  • Budgeting for digital channels.

Ключевая информация

Key skills:

Digital marketing strategy, Customer knowledge, Market research, Google marketing platform (analytics, tag manager, optimize, data studio, ads), Facebook marketing platform (analytics, ads, apps), SMM (facebook, instagram, linkedin, youtube, tiktok), SEO, ASO, Email marketing, Direct marketing, Content marketing, Project management, Branding & PR...

Leader, a high level of self-motivation and the ability to motivate others. Confidently act when faced with something new, always looking for ways to achieve results.

Strong analytical skills, high level of technical knowledge. Considerable experience in implementing projects under tight deadlines.

  • Construction company: ROMI ~1250%
  • Health (product): ROMI ~360%
  • IT company (product): ROMI ~1420%
  • Security: ROMI ~640%

*Client projects returned investments from 2500%

Учился в 1 заведении

KNUTD

Programmer

Киев, 2011

Владеет языками

Английский

средний

Intermediate (practice);

Русский

свободно

Fluent

Украинский

свободно

Fluent

Курсы, тренинги, сертификаты

Academy of digital professions (Genius Marketing)

Киев, 2018

Digital Marketer

IMB Academy

Киев, 2017

Digital Marketer

Convert Monster

Киев, 2017

Traffic Manager

Yaroslav

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Киев

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