Category Manager

Mission

Category strategy development and implementation

Main Tasks and Functions

1. Identify, quantify and evaluate each opportunity of Category business across all trade channels and give feedback to BU Manager and Channel Managers
2. Formulate opportunities into strategies, and build tactics for each defined strategy
3. Provide Category assortment planning: determine and confirm strategic role of Category in Channel/Customer, analyze data, recommend and justify assortment and space guidelines by Channel/Customer
4. Translate Category Brand plans into Channel planning and specific actions. Ensure consistency between Channel plans and Category Brand plans
5. Determine medium/long term Category objectives for all channels (identify profit, MS targets for different channels)
6. Evaluate Space Management activities
7. Develop expertise on Category dynamics through close relationship with customers
8. Ownership of CDP Monthly Forecast Review (or pre-MFR) process towards appointed category
9. Prepare category sales plans incl. its elaboration per regions and customers
10. New Product Introduction - participation in development process and leadership in introduction to trade and Field Sales Force
11. Category TTS/PFME budget control across all CCSD activities
12. Provide all necessary information about Category Management and merchandising standards for the Field Sales Force and HR training department
13. Regular field visits - to control the merchandising execution across trade channels and monitor merchandising activity results based on sales reports - conclusions, changes, effects, and arguments.